Vibrent creates and manages the online presence for entertainment groups, directly connecting them with their fans as well as other business partners and service providers.


History

Through his relationships with entertainment groups, Brent Zius, the founder and President of Vibrent, realized that the internet was not being used to its fullest extent as a vehicle to generate revenue for many entertainers and artists, to create interest in their activities, merchandise and performances and to promote them online through a consistent connection with their fanbase.

Vibrent was founded in early 2004 to fill this void in the entertainment industry market, particularly with groups and artists that have dedicated fans and followers but are without adequate promotions or merchandising services, skills and advice, particularly in the online arena.

Vibrent has a number of artist clients and an active pipeline of prospective clients.


Some Services

Some of the services Vibrent provides for clients:

Establish an interactive website that provides the public with the client's activities via news updates, blogs, vlogs, appearance schedules, RSS feeds, podcasts, etc.

Drive traffic to a Vibrent managed webstore where fans can purchase all available products pertaining to the client, including exclusive merchandise that can only be purchased at the webstore.

Maintain presence on other social networks, online communities, forums and fan clubs where the client's fans can communicate with each other and the client.

Stimulate webstore sales through free weekly email newsletters containing links to new products and news items. All webpages, webstores and other outlets promote email newsletter subscriptions.

These elements of the online presence combined with artist specific strategies create a symbiotic relationship that increases interest in the client and ultimately drives demand for products. As fans go online for information and communication exchanges with other fans, there is a consistent opportunity to acquire new sales as well as cross-sell and up-sell merchandise, event tickets, etc.


Clients and their Fans

Some potential types of clients Vibrent can serve:
  • Performing Artists (such as bands) and individual performers (such as singers, actors, radio personalities, comedians, etc.)
  • Producers and Directors (film and television)
  • Action Sports Competitors (skateboarding, mountain biking, etc.)
  • Authors (fiction, non-fiction, humor, thrillers, sci-fi, fantasy, horror, etc.)
  • Visual Artists (such as painters, illustrators, comic book and comic strip artists, etc.)
Characteristics of client's fans:
  • Highly dedicated
  • Untapped market for merchandise sales
  • Web savvy
  • Inclined to make online purchases
  • Demographics of fanbase are desirable for merchandising efforts
Some of the many important benefits to Vibrent's clients:
  • Increased revenue

  • Online community increases fan loyalty, dedication and desire for merchandise
  • Promotion of non-product revenue sources such as live events and fan/client interactions
  • Greater exposure to consumers in general; potential to expand fanbase
  • No risk - the client makes no investment
  • Fan and consumer feedback through the website (via e-mail) and social networks (via messages and comments) and related marketing advice from Vibrent
  • Consistent, continuous link with fans
  • Cross promotion of merchandise with performances (tours, book signings, etc.)
  • Design and introduction of new customized merchandise based on fan and client input

Some of the many important benefits to Vibrent's client's fans:

  • Fan-oriented website, webstore and social network presences
  • Fast and reliable webstore with fan-friendly customer service policies
  • Codification of client's internet presence, eliminating rumors and incorrect information
  • Offers for speciality and limited merchandise
  • Participate directly with client during web and live events
  • Input on customized merchandise

For more information on Vibrent's services, please contact us.